Like no other element, water has the power to shape our lives. From where we choose to live to how we feel, its current flows beneath our everyday. But what if we had the power to shape water itself?
That’s the animating question behind our Water Love Series.
Our latest release finds us exploring Dr. Masaru Emoto’s hypothesis that consciousness can change the molecular structure of water. Dr. Emoto, a Japanese Scientist, conducted an experiment in which he wrote the word “love” on bottles of water, among other positive diction, which transformed the water molecules into brilliant colored snowflake patterns. In contrast, writing negative words on the same bottles of water produced dull, asymmetrical structures. We pondered the idea that if our own bodies are three quarters water and the earth’s surface is 70% covered with H20, what would be the effect if we wore the word love on our body? The outcome: The Water Love Series, an ode to water in which we emblazoned the word “LOVE” in 38 different languages on the inside of every shirt in the form of an infinity helix. The range includes t-shirts, tanks and a pair of trunks that are sure to have all the shorties jockin’. Each garment is hang tagged with the philosophy behind the Water Love Series. We aim to continue to push the boundaries of the fashion industry, enjoy. The collection is available on our Website and is available at fine Akomplice retailers worldwide. LOVE.
