Spring 2012 Look Book Part 1: Conveyor @ Fred Segal

March 21st, 2012

I finally made it to LA after safely escaping a snow storm in Aspen.  Exhausted from my flight, I quickly hit the Radisson for a nights sleep.  The next day Blake picked me up and we were off to Conveyor @ Fred Segal to start our surprise look book that includes Spring 1 and 2 deliveries.  Our idea was to show up at Akomplice retailers and have whoever was working at the store be in the photos, whether it be the owner or store family.  I had set a meeting with Alex from Conveyor to show him our Fall line, but he wasn’t expecting anything else.  I showed up and the meeting went great.  Alex is a cool, laid back dude that’s on his style P’s and Q’s.  He was the first to be presented with the concept for the photo look book, and he thought it was a great idea.  He put together a clean outfit, then the camera started flashing.  You can see the chambray jacket in these photos.



Then Conveyors other employee, Ricky, stopped by and we added him into the shoot.  You can see him rocking the Voyager vest, super clean and reversible. Go to Conveyor to get Spring 1 now and Spring 2 will arrive in the next three weeks.  Check back tomorrow for our next stop at Black Market.  See more pictures of the look book after the jump.