Perception manifests reality. That was the guiding theme for our collaboration with Umbro. In the collection, clothing became the medium to discuss this concept. Each word and garment represents the duality between fear and love, control and trust, hate and compassion, greed and gratitude. The intention was to create a constant reminder of the choice we have in perception and the greater goal of a root transformation. We were inspired by looking deep into the human psyche and finding the root cause of how we manifest our realities in daily life. Through the collection, we seek to create wearable contemporary art that invites a dialogue between those who wear it and those who see it.
The lookbook was shot in downtown Manhattan, the collection is exclusively available on our Webstore.
Photos by: Atticus Radley
Models: Mike Eggleton and Meg Morelli
