The 7th annual A3C Hip Hop festival was held a few weekends ago at The Masquerade in Atlanta, GA. The A3C showcases live performances from some of Hip Hop’s most talented artists and also features breakdancing, graphic art, fashion, film, and much more. This year we had our very own loft where we created an interactive space displaying some of our collaborations over the past 7 years. Check out more pictures and read about Catch Lungs A3C adventures after the jump.

We recently created a very special hyperlight dye that is UV reactive, which causes it to change color in the sun! We teamed up with Dipt to make them a one of a kind snapback for their 10 year anniversary. For this particular hat, we coated the bill with our hyperlight dye causing it to change from white to yellow when under UV light. Check out this dope video with pro skater Gailea Momolu skating through Vancouver rockin’ our new hyperlight technology!

Last Thursday October 6th, we showcased our Fall 2011 Collection at our flagship store in Santa Barbara. You know it must have been a crackin’ party since the Mayor of SB showed up, but if that’s not enough, check out the line that formed an hour before we opened the doors! Shouts to The Signtologist and Dave Matsick for their dope art displays, Terrence Duncan for the photography, Chalk B, Tony Fresco, DJ Wizkid, Chadillac, and Jason Heart for the musical entertainment, Eos Lounge for hosting the fashion show, and lastly Flying Dog for providing the party with 10 cases of beer! The night was filled with fresh clothes, good music, and great people. Get fitted for fall at your local AK retailer. Check out more pics from this epic night after the jump.

How did we get started? Why do we do what we do? Find out the answers to these questions plus many more in Patrick’s radio interview with Champ Magazine.