Our latest endeavor speaks on the magnitude of gun violence in America.
At a cemetery in Santa Monica, photographer Beth Saravo captures the world-weary demeanor of young model Duke Abraham, signifying the reality that the youth can be the victim or the perpetrator, and are often those most affected.
Standing somberly in the stark daylight, the setting reminds us of the every-day pervasiveness of gun violence and gun deaths in America.
Akomplice is not anti-gun, but rather pro-gun control. “In the US it’s easier to get a gun than get a driver’s license, that’s kind of absurd.” Co-owner Patrick Liberty adds, “and if mental illness is to blame for these mass shootings, maybe the criteria for acquiring a gun should be a little more stringent.” For many it seems obvious that having stricter gun control laws would decrease gun related deaths. Many states, with California in the forefront, are taking things into their own hands and passing legislation to enact stricter gun laws.
This tee features the staggering statistics of gun deaths in the USA compared to other first-world countries, in an effort to get us thinking. The design is a new iteration of a tee we released back in 2008, the re-design triggered by the ongoing escalation of mass shootings in the United States. The 2016 statistics were the most up to date at the time of design, but the epidemic continues to rage. In 2019 alone, there have already been 6,534 gun-related deaths and 174 mass shootings, according to the non-profit Gun Violence Archive.
The short sleeve tees are made with 100% organic cotton and will be available for sale on our webstore at 3pm on Friday June 21st, 2019.
For Earth Day we are donating 100% of profits to Waterkeeper Alliance, a nonprofit focused on keeping our waters clean. Their goal is to have drinkable, fishable, swimmable water everywhere and to protect everyone’s right to clean water.
Here’s a sneak peek at a new graphic from our upcoming Earth Rights II Capsule Collection releasing in June.
*We are donating 100% of profits from all orders placed through our online store on April 22nd and 23rd.
THE AUBURN FLEECE CAPSULE COLLECTION
The Auburn collection is made from 100% organic cotton French terry and is perfect for both spring and summer. Comfort and leisure meet fashion for this VSOP mini capsule. Fabric is mid-weight, yet breathable. Enjoy.
True to the Aries character as the first sign in the zodiac, this shoe breaks new ground by holding distinction as the first FILA to ever incorporate hemp. The shoe’s hemp construction was more than an aesthetic choice, it was selected to draw attention to the material as a sustainable and durable alternative to other fabrics. The apparel industry is one of the world’s largest polluters, and this is the underlying message behind the material choice. The red detailing through the sole, heel and tongue as well as the Greek letters and numbers on the back are all nods to the astrological sign. The official Aries symbol, the ram, is illustrated in detail on the insole and as a subtle symbol at the midsole. Even the photo shoot incorporates fire, another Aries trait.
The shoe originally saw a limited release of 45 pairs for FILA in 2018, and is back for another 45 pair run to coincide with the Aries season (March 21st – April 19th). Unlike a typical sneaker drop, the only way to secure a pair is to present a photo I.D. proving you were born during the Aries period. Alternatively, you can try your luck making the case for why you deserve one of the coveted pairs. This alternative release method is being employed to ensure that the shoes make it to the feet of the passionate.
The shoe is now open for submissions on our Webstore.
Photos Shot By: Michael DiFranco-McCarney
Photos Edited By: Beth Saravo
Note: Fire & Smoke captured in photos is real and not photoshopped.
WHY HEMP MATTERS